Maintaining color consistency is crucial to a brand’s success. In fact, consumer confidence is often a direct result of brand color recognition. Think about it. What if the logos were dropped [...]
Let’s face it, the cost of acquiring new customers is rising, and the budgets allocated to doing so are diminishing. In a buttoned-up market where consumers are becoming discerning frugalists, [...]
If you’re connected to social media, whether you realized it or not, you’ve likely seen someone post an Instagram photo. A startup launched in October 2010 and bought by Facebook in 2012 for $1 [...]
As the saying goes, “it IS better to give than to receive.” When done sincerely and consistently, the plentiful rewards far surpass that wonderful, warm-and-fuzzy joy you feel from acting [...]