NEW JERSEY TRAVEL & TOURISM:
With the “We’re for you” campaign, Dana created a segmented marketing plan that would sell New Jersey as a year-round regional destination, drive traffic to the New Jersey tourism website and elevating the overall New Jersey.
The “We’re for you” theme allows for virtually limitless combinations for segmentation. The media plan focuses on the New York and Philadelphia DMAs with over 50% of the campaign devoted to digital advertising to better target behaviors and deliver a segmented message. A limited amount of radio and TV supports and enhances the digital campaign. Complementary feature stories through Outbrain, accompanied by relevant Facebook posts, support the three campaign pushes.
The campaign’s success is measured by increased overnight visitation, guide downloads and email signups. In July 2015, visits and unique visitors to the VisitNJ.org website were up 43% over July 2014, and page views were up 28%. Visits YTD continued to improve, up 35% compared to January-July 2014.
- Creative Development
- Video Production
- Digital Creative
- Search Engine Marketing
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