A brand is more than a logo, a symbol or a tagline. Every great brand—whether a product or a service—is a living entity with a collection of perceptions and beliefs that reside in the hearts and [...]
Create It–Support It–Stick With It To have marketing messages resonate in the marketplace, a business should adopt a strong internal brand commitment to reinforce and follow-through with good [...]
At Dana Communications, we follow the meetings industry closely, as many of our clients rely on meetings business to generate revenue and enhance their bottom line. In partnering with resorts, [...]