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Influencers were once the go-to for brand endorsements—consumers saw them as authentic and trustworthy compared to celebrities. But now, influencers have become so popular that many are seen as [...]

Across industries, user-generated content (UGC) has become a key marketing tool. Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. But first, what [...]

“The new normal.” Whether we like it or not, this phrase has become a mainstay in our lexicon in recent months. It applies to many facets of life—meetings and events included. For the time being, [...]

There’s a new travel trend: schoolcations. Spawned from the remote schooling that many students are partaking in this year, families are seeking out alternative spaces for working and learning. [...]