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Author Archive for: "Lauren Clay"
Bigger Isn’t Always Better: A Guide To Micro-Influencers
By Lauren Clay
In Social Media
Posted May 10, 2022

Bigger Isn’t Always Better: A Guide To Micro-Influencers

Influencers were once the go-to for brand endorsements—consumers saw them as authentic and trustworthy compared to celebrities. But now, influencers have become so popular that many are seen as [...]

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The Benefits of Utilizing User-Generated Content for Tourism
By Lauren Clay
In Social Media
Posted January 31, 2022

The Benefits of Utilizing User-Generated Content for Tourism

Across industries, user-generated content (UGC) has become a key marketing tool. Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. But first, what [...]

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On the Road to Reopening Conference and Event Facilities
By Lauren Clay
In MICE
Posted October 30, 2020

On the Road to Reopening Conference and Event Facilities

“The new normal.” Whether we like it or not, this phrase has become a mainstay in our lexicon in recent months. It applies to many facets of life—meetings and events included. For the time being, [...]

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Schoolcations: Bridging the Gap Between Vacations and Virtual Learning
By Lauren Clay
In Hospitality
Posted September 14, 2020

Schoolcations: Bridging the Gap Between Vacations and Virtual Learning

There’s a new travel trend: schoolcations. Spawned from the remote schooling that many students are partaking in this year, families are seeking out alternative spaces for working and learning. [...]

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    Bigger Isn’t Always Better: A Guide To Micro-Influencers
    May 10, 2022
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