The media experts at Dana are constantly on the lookout for what’s new and next to promote our travel, tourism and hospitality clients. Daily, they’re on the phone with industry innovators and disruptors. When asked what has them most excited in the world of media right now, it’s really a blend of new tech and […]
Tourism trails are a powerful way to highlight a destination’s top attractions, but not every idea is trail-worthy. A successful trail needs a clear purpose, a common theme, and a sizable audience. It should also be easy to navigate, tech-friendly, and meet state standards. Consulting with an experienced marketing agency ensures your trail is not only engaging but also strategically designed to attract and retain visitors. Ready to create a trail that drives results? Reach out to Dana Communications for expert guidance.
Set-jetting, where travelers visit locations from their favorite movies and TV shows, is a growing trend. Destinations like Tunisia, Dyersville in Iowa, and Jackson in Georgia have successfully leveraged their filming locations to attract tourists. By tapping into the power of pop culture, these unlikely spots have become popular travel destinations, showcasing the strong influence of media on travel plans.
AI is transforming travel marketing by improving customer service through chatbots, enhancing real-time media monitoring, and enabling precise audience targeting. It streamlines influencer marketing and assists with content research, helping brands create more personalized and impactful campaigns. Partnering with AI-savvy experts ensures you stay ahead in this rapidly evolving landscape.
Climate change is reshaping the travel industry, with rising seas, extreme weather, and higher temperatures impacting popular destinations. Coastal erosion, wildfires, and melting glaciers threaten both tourism and natural habitats. Travelers are increasingly seeking eco-friendly options, favoring destinations committed to sustainability. As these environmental challenges grow, partnering with experts who understand the evolving landscape is key to navigating the future of travel.