I’m often asked about blogging for SEO. Mostly, “Should we do it?” The answer: it depends. Blogs have a real SEO upside. They are a simple, cost-effective way to create a consistent stream of new content that keeps a website on Google’s radar. Google strives to index new content quickly, and when a site is “known” for […]
Even though coding for email marketing is, in many ways, easier than that of a website, mistakes are very common. From using functionality that doesn’t render well on certain mobile devices to developing code that email clients just won’t understand, email development has its fair share of frustration. Fortunately, HTML email issues are easy to […]
In the hospitality and tourism worlds, marketing to tour groups has long been a great way to get heads in beds and feet in a destination. It’s an important opportunity to maximize revenue and enrich a community’s economy. Each group brings dozens of tourists at once, and every one that arrives carries another pocketful of […]
Maintaining color consistency is crucial to a brand’s success. In fact, consumer confidence is often a direct result of brand color recognition. Think about it. What if the logos were dropped from those brown delivery trucks out on the road? You can bet passersby will still assume they’re UPS®. And what if you gave someone […]