Over the past year, these were the topics that really grabbed attention, based on open and click-through rates. Here’s your chance to catch any you missed.
Pink Socks & Pocket Protectors
(posted by Bob Prewitt, January 2010)
If I Knew Then…
(posted by Lynn Kaniper, July 2010)
Is It Really Brand Awareness versus ROI?
(posted by Mark D’Amico, July 2010)
And looking ahead:
Got loyalty in ’11?
Just released, TripAdvisor’s annual travel trends survey* reveals that travelers are significantly less loyal to hotel brands than they were one year ago, with just 39% of travelers now faithful to one name—a significant drop from 59% in 2010. What strategies are you implementing to maintain and build loyalty for your brand?
The “staycation” may be gone for good (thank goodness)
But consumers are still value conscious, and before hitting the road for long-deferred trips, they’ll be searching the Internet for great deals. Are you ready with clever promotions, strategic placements and the right packages to attract these savvy travelers next year?
Reputation management is major
When guests rant about your property online, your reputation and brand promise are on the line. In this age of social networking, it’s essential to monitor social media, track guest satisfaction and optimize your online reputation. What’s your strategy to protect and build your brand?
Travelers will be packing their curiosity
Also from TripAdvisor’s annual survey*, we learn that “Top Vacation Activities for Next Year” include:
- Visiting a historic site – 85%
- Visiting a museum – 73%
- Visiting a national park – 46%
Compare that with water activities (38%), visiting a spa (33%) and gambling (29%). Is your destination promoting the activities people want to do most?
Let Dana help you capitalize on upcoming trends. Contact Bob Prewitt, President, at bprewitt@danacommunications.com or 609.644.2396.
*For more, visit http://www.tripadvisor.com/PressCenter-i329-c1-Press_Releases.html
