Posts Tagged ‘Yahoo’
Battle of the Big Three
Posted by Lynn Kaniper | Filed under Advertising, Design, Interactive, Media, Tips and Trends Series
Which of these three mediums is the best strategy in today’s marketing world: traditional media, digital media or social media?
If your answer is any single one of these choices, you’ve definitely missed the mark—because a strong and successful marketing strategy must integrate all three.
Since the rise of the digital and social networking age, there has been much discussion about which type of agency can ascertain the most effective results for clients. Digital agencies might argue that traditional agencies are outdated and unable to adapt to today’s market. Traditional agencies might argue that digital agencies aren’t focused enough on the solid creative imagery and messaging that grab people’s attention. And social media agencies may dismiss both by asserting that neither quite understands the power of word-of-mouth.
But ultimately, integration is the key to survival in the marketing world. Let’s face it, marketing mediums are ever changing, and so are your individual needs. Good strategy means staying in the know and up to date on every channel of marketing, so you can apply a multi-faceted plan to each campaign. That is why working with one shop–one that is capable of utilizing all the available channels of communication–is more apt to carry out your vision in the long run than dispersing your jobs piecemeal to agencies that focus on one specialty alone.
Dana has always believed in integration, which is why our team comprises a plethora of talented professionals in multiple areas of marketing expertise. Often, various mediums can overlap one another and work in tandem to form a consistent, solid campaign that reaches the target audience with the largest number of impressions in many different forms. Our animated model of marketing capabilities shows how all the strategic avenues (traditional, digital and social) work together to cultivate a strong brand. Click here to see for yourself.
Think of your marketing strategy in terms of a jigsaw puzzle. You need all the pieces to fit together so your consumers can see the full picture of your brand. If you separate the pieces for different groups to assemble individually, they may be able to fit their own together, but they’ll still be disconnected from the rest. Your brand image will lack cohesiveness and your consumers may mistake the pieces for the whole.
Don’t limit your marketing reach by relying on disconnected pieces of the puzzle. Learn more about integrating your marketing strategy to garner the best results; contact jzech@danacommunications.com.
