Posts Tagged ‘Passion’
Gary Vaynerchuk: Do what you love (no excuses!)
Posted by Eric Welsh | Filed under Advertising, Interactive, Media, Technology
“Do what you love (no excuses!)” At Dana, we really think about these things. If you’ve ever met any of our leaders you know that they love what they do. Our Media Director, Mark, is more passionate about SEA than he is about breathing and coffee. Just watch him perform at a new business presentation. Lynn, our Executive Creative Director, is more passionate about the quality of the product that we deliver to our clients and the people in this building, that everyone wants her advise professionally and personally— we are second only to her own family. Jared, our VP of Strategy, will question our methods (to the point of exhaustion) to insure we’re thinking in the clients best interest. But he is ALWAYS willing to go to bat for OUR big idea. And finally, our President, Bob, makes at least 100 calls per day. They all start with, “How’s the family? How’s your game? Great, now let’s make you some money…”.
That is our brand equity. Passion and performance.
Please feel free to watch Gary eloquently explain brand equity. He uses some foul language, but don’t we all from time-to-time?
About this talk
From Ted.com:
At the Web 2.0 Expo, entrepreneur Gary Vaynerchuk gives a shot in the arm to dreamers and up-and-comers who face self-doubt. The Internet has made the formula for success simpler than ever, he argues. So there’s now no excuse not to do what makes you happy.
