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Posts Tagged ‘Mashable’

Facebook: Like it or Leave it? What are you going to do?

Posted by Eric Welsh | Filed under Advertising, Interactive, Social Media, Technology, Tips and Trends Series

Today Mark Zuckerberg will be announcing Facebook’s new privacy controls. Within the past few weeks there has been serious dissatisfaction within the social network. Glitches, Inbox confusion and the introduction of Open Graph has really led people to rethink their status. The folks at Mashable surveyed just over 5,000 users and asked, “Why are you planning to leave Facebook?”

The results taken from this survey and pulled from the Mashable website are graphed below.

Which Department Owns Social Media? — via Mashable

Posted by Eric Welsh | Filed under Advertising, Design, Interactive, Social Media, Technology

At Dana, this is a partnership between the media department and the interactive department. Of course, often times it falls heavier on one side or another. For instance, the interactive department handles all of the social profile development and the media department runs ad placement on those particular channels. Seldom do we partner with a PR firm. Not that we wouldn’t or shouldn’t. In fact, it makes perfect sense to. The responsibilities that social media create are often time based and those that have the time to handle do.

Christina Warren @ Mashable has written a great article about this.

“In its November 2009 report on Social Media and Online PR, Econsultancy found that of the companies surveyed, 35% of companies managed their social media resources under the digital marketing team. PR/communications departments managed 21% of respondents, with 19% saying that social media was managed by a cross-functional team.”