Posts Tagged ‘American Express Meetings’
:: Dana Launches Web Campaign for American Express Targeting Meeting and Event Planners ::
Posted by Eric Welsh | Filed under Advertising, Dana News, Design, Hospitality News, Interactive, Uncategorized
HOPEWELL, New Jersey – January 19, 2009 — Dana Communications recently created an interactive campaign for American Express to drive business for its Meetings and Events division.
American Express, a leading global payments, network and travel company, selected Dana based on the agency’s expertise in interactive marketing and its outstanding reputation in the hospitality industry. In particular, the campaign showcases Dana’s success with developing and writing corporate websites and with managing large-scale interactive projects.
Central to the campaign is a multifaceted website designed to capture the attention of meeting and event planners, promote the array of services American Express offers to Cardmembers, and encourage repeat online visits. Dana positions American Express as a one-stop authority that can help them plan and execute meetings.
A landing page portal leads to pages individualized to the needs of every target audience––corporate/association, independent and occasional meeting planners, as well as professional and occasional social event planners.
User-friendly with straightforward navigation, the website remains informative and thoughtful, efficiently covering topics such as payment solutions, planning resources and exclusive offers and rewards. Coordinating photography portrays the meetings and events lifestyle and personalizes the campaign.
The American Express Meeting Solutions website can be viewed at www.americanexpress.com/meetingplanning.
“This is an awesome partnership for a variety of reasons,” said Eric Welsh, Director of Dana Interactive. “It’s an exciting opportunity to showcase our interactive know-how. It’s with a great client in American Express Meetings. It creates a platform that provides valuable information, and it positions Dana as a solid partner within the industry.”
Dana supports the website with a comprehensive campaign targeting meeting and event planners: banner ads, e-blasts and corresponding landing pages, plus search engine optimization and search engine advertising.
