Archive for the ‘Updates’ Category
First Impressions, Buying the Intern T-Shirt
Posted by JStephens | Filed under Advertising, Culinary, Dana News, Hospitality News, Updates
Hello Internet.
My name is Jake Stephens, the summer intern here at Dana Communications. I’m so excited this day has come. Today I get to tell you, the millions, my story. It’s only been three weeks, but I feel that I’ve paid enough dues to gain access to posting on the acclaimed Dana blog. Either that, or I’m just filling space. Regardless, take the next few minutes to read my story. Chances are, you may even learn something new.
For instance, did you know that my desk came with a jar of Betta Bites fish food?
A welcoming gift from the good people here at Dana.
After feeding the imaginary fish every morning, I never know what to expect here at Dana. As an intern I do all sorts of things, granted, some are better than others, but there is no shortage of variety. Be it the complex assembly of ‘hello books’, the fun-filled fulfillment of a 200+ piece ‘high-end’ direct mailing, or ventures deep into the basement to file archives. If nothing else, this internship has character. I’ll take it one step further. Dana as a whole has character.
Only 60 more to go!
I made 209 pretty personalized boxes.
Set in the middle of downtown Hopewell, NJ in a former home of a historic bank, the Dana office has a certain quality unmatched in modern construction. The large round conference table is as inviting as the heavily reinforced triple locking steel vault where my co-workers tell me all the interns have to eat lunch. I just wish the light switch were on the inside.
Everybody said I eat here because they want me to stay safe.
It is fascinating to see the elaborate symphony that is advertising. Trust me, I have a front row seat twice weekly. From concept to completion, the advertising process is surely a team effort. Before publication or launch, you can bet that what you see has traveled back and forth, over and again to ensure what the client needs and wants is what the client gets.
I am eager to learn more about world of advertising. So far I think I’m off to a running start. Until next time internet,
-Jake
.: Dana Gets Accepted into Columbia University :.
Posted by Eric Welsh | Filed under Advertising, Dana News, Hospitality News, Interactive, Media, Updates
Columbia University selected Dana Communications to create a campaign for Faculty House, a historic meetings and events facility located on the Ivy League school’s New York City campus.
Currently undergoing its first full-scale restoration since its construction in 1923, Faculty House is a social and intellectual hub for the Columbia community and a meetings and events venue for patrons outside of the university. When it reopens in September, the modernized campus treasure will become a premier Upper West Side setting for an array of functions, featuring multi-use, year-round dining, catering and conference facilities. Faculty House will present exceptional global cuisine and thoughtful service at a world-class level.
Dana is providing advertising and promotional strategies as well as consultative services covering all of the Faculty House’s offerings, for the pre-launch and post-opening phases and for internal and external markets.
The agency will perform competitive research and analysis, recommend positioning, develop brand identity to be used across all marketing, execute new creative concepts and provide media management. The campaign will comprise website design, search engine optimization, social networking and online advertising, in addition to more traditional advertising such as print ads and collateral.
