Category Archives: Technology

The Power of Video Marketing

May 21, 2013
POSTED BY Charisse Gallagher FILED UNDER Interactive, Technology, Video Marketing.

Conveying the true essence of a brand is not always easily accomplished through print alone. Sure, we can work to …

Benefits of Hybrid Meetings

Feb 27, 2013
POSTED BY Lynn Kaniper FILED UNDER Meetings, Red Hot Topics, Technology, Trends.

The buzz about hybrid meetings is that they’re mixing things up—in a good way. Combining online, streaming components with the …

Red Hot Topic #18: Does F-Commerce Have a Future?

Apr 26, 2012
POSTED BY Shawn Kusenko FILED UNDER Interactive, Red Hot Topics, Social Media, Technology.

F-commerce—otherwise known as selling on or through Facebook—has been making headlines recently, and not all of them have been optimistic. …

Red Hot Topic #15: Tracking Offline Marketing Campaigns

Mar 8, 2012
POSTED BY Shawn Kusenko FILED UNDER Advertising, Media, Red Hot Topics, Technology.

A story with no ending. A puzzle with no solution. A race with no winner. An offline campaign that doesn’t …