Archive for the ‘Interactive’ Category
Facebook: Like it or Leave it? What are you going to do?
Posted by Eric Welsh | Filed under Advertising, Interactive, Social Media, Technology, Tips and Trends Series
Today Mark Zuckerberg will be announcing Facebook’s new privacy controls. Within the past few weeks there has been serious dissatisfaction within the social network. Glitches, Inbox confusion and the introduction of Open Graph has really led people to rethink their status. The folks at Mashable surveyed just over 5,000 users and asked, “Why are you planning to leave Facebook?”
The results taken from this survey and pulled from the Mashable website are graphed below.
Which Department Owns Social Media? — via Mashable
Posted by Eric Welsh | Filed under Advertising, Design, Interactive, Social Media, Technology
At Dana, this is a partnership between the media department and the interactive department. Of course, often times it falls heavier on one side or another. For instance, the interactive department handles all of the social profile development and the media department runs ad placement on those particular channels. Seldom do we partner with a PR firm. Not that we wouldn’t or shouldn’t. In fact, it makes perfect sense to. The responsibilities that social media create are often time based and those that have the time to handle do.
Christina Warren @ Mashable has written a great article about this.
“In its November 2009 report on Social Media and Online PR, Econsultancy found that of the companies surveyed, 35% of companies managed their social media resources under the digital marketing team. PR/communications departments managed 21% of respondents, with 19% saying that social media was managed by a cross-functional team.”
Gary Vaynerchuk: Do what you love (no excuses!)
Posted by Eric Welsh | Filed under Advertising, Interactive, Media, Technology
“Do what you love (no excuses!)” At Dana, we really think about these things. If you’ve ever met any of our leaders you know that they love what they do. Our Media Director, Mark, is more passionate about SEA than he is about breathing and coffee. Just watch him perform at a new business presentation. Lynn, our Executive Creative Director, is more passionate about the quality of the product that we deliver to our clients and the people in this building, that everyone wants her advise professionally and personally— we are second only to her own family. Jared, our VP of Strategy, will question our methods (to the point of exhaustion) to insure we’re thinking in the clients best interest. But he is ALWAYS willing to go to bat for OUR big idea. And finally, our President, Bob, makes at least 100 calls per day. They all start with, “How’s the family? How’s your game? Great, now let’s make you some money…”.
That is our brand equity. Passion and performance.
Please feel free to watch Gary eloquently explain brand equity. He uses some foul language, but don’t we all from time-to-time?
About this talk
From Ted.com:
At the Web 2.0 Expo, entrepreneur Gary Vaynerchuk gives a shot in the arm to dreamers and up-and-comers who face self-doubt. The Internet has made the formula for success simpler than ever, he argues. So there’s now no excuse not to do what makes you happy.
Nicholas Christakis: The hidden influence of social networks
Posted by Eric Welsh | Filed under Advertising, Interactive, Social Media, Technology, Tips and Trends Series
About this talk
Thank you to the folks @ Ted.com for once again sharing knowledge through online video. From Ted.com, “We’re all embedded in vast social networks of friends, family, co-workers and more. Nicholas Christakis tracks how a wide variety of traits — from happiness to obesity — can spread from person to person, showing how your location in the network might impact your life in ways you don’t even know.”
The iPod Revolution!
Posted by Eric Welsh | Filed under Interactive, Social Media, Technology
Mashable has posted a great visual regarding the iPod’s revolution. It’s amazing to think about, really.
Now Premiering on Broadway!
Posted by Eric Welsh | Filed under Advertising, Dana News, Hospitality News, Interactive, Media, Uncategorized
From the Golden Gate Bridge to the sweet Carolinas, Dana is all over the map—and we’ve just moved our NY office to its new home in Times Square! We’re now boasting a brand-new address among the bright lights of Broadway.
To Contact our New York Office, call Jared Zech at 646.666.7016, or jzech@danacommunications.com.
IPad— The new retail experience.
Posted by Eric Welsh | Filed under Advertising, Interactive, Social Media, Technology, Tips and Trends Series, Updates
For all of you denim loving fashionista’s across the web. Gap has really stepped up into the iPad space with an amazing experience in the 1969 Stream app, which was launched earlier in this month. Watch the video below and be sure to turn on the sound! Also, a great article about this revolutionary step in retail can be found on the Adage.com site. It makes us wonder, who will be the first hospitality company to embrace these new app opportunities?
Dana Communications Joins SoDA!
Posted by Eric Welsh | Filed under Advertising, Dana News, Hospitality News, Interactive, Social Media, Technology
The Society of Digital Agencies (SoDA) serves as a worldwide voice of digital marketing professionals with a mission to advance the profession through best practices, education, and advocacy.
Dana’s Director of Interactive Services, Eric Welsh, says of SoDA— “This is Dana doing what Dana does best. Staying informed while developing relationships. Our goal interactively has always been focused on trends, participation and delivery to our clients. Our business cards say on the back, ‘knowledge. ideas. relationships’ and we really do practice that.”
Visit Society of Digital Agencies
AdAge Digital 2010 | 6 Foundations of Great Digital Creative
Posted by Eric Welsh | Filed under Advertising, Hospitality News, Interactive, Technology, Tips and Trends Series
Spaghetti Sauce and the “Long Tail”
Posted by Eric Welsh | Filed under Advertising, Design, Interactive, Social Media, Technology, Tips and Trends Series
Tipping Point author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce –
and makes a larger argument about the nature of choice and happiness.
Keep in mind, this was taped in 2004. That is pre-social networking days. Certainly, prior to Twitter and the community concept. But Malcolm asserts, “By embracing the diversity of human beings, we will find a sure way to true happiness.” Now, we aren’t saying that social media and understanding the long tail marketplace is the key to finding joy or anything like that. However, we do agree that the pursuit happiness and perhaps success is diversity in what you do and whom you do it with.
