Archive for the ‘Interactive’ Category
The true magnitude of digital growth.
Posted by Eric Welsh | Filed under Advertising, Interactive, Technology, social media
This is a must-watch powerful video on the magnitude of digital and predictions for its growth. Our world is changing, and our agency is prepared.
The Social Revolution 2
Posted by Eric Welsh | Filed under Interactive, Technology, Tips and Trends Series, social media
We Feel Fine.
Posted by Eric Welsh | Filed under Interactive, Technology, Uncategorized, social media
In 2007, Jonathan Harris developed software that pinged blogs around the world to determine our collective feelings. This software found all the occurrences of the phrase “I feel” or “I am feeling”. This is amazing research to understand how people feel and perhaps target your message to them.
About this talk
Jonathan Harris wants to make sense of the emotional world of the Web. With deep compassion for the human condition, his projects troll the Internet to find out what we’re all feeling and looking for.
iPhone 4 | Sharing Moments
Posted by Eric Welsh | Filed under Hospitality News, Interactive, Technology
The latest iPhone was introduced to the public today. It is certainly the model that was leaked about a month ago and features all that was mentioned then. There is one feature that I didn’t hear of then that I really like. This is the one tap video calling from Facetime. Individuals with the new and improved model will now be able to video conference with a tap of the screen. Very cool. Watch the video on the Apple site for more details.
An Online Marketing Analysis—
Posted by Eric Welsh | Filed under Advertising, Dana News, Interactive, Uncategorized
John Caiger has created a very cool presentation about online marketing. Use the arrows to navigate. It’s best to click “more” and go into full screen mode.
Facebook: Like it or Leave it? What are you going to do?
Posted by Eric Welsh | Filed under Advertising, Interactive, Technology, Tips and Trends Series, social media
Today Mark Zuckerberg will be announcing Facebook’s new privacy controls. Within the past few weeks there has been serious dissatisfaction within the social network. Glitches, Inbox confusion and the introduction of Open Graph has really led people to rethink their status. The folks at Mashable surveyed just over 5,000 users and asked, “Why are you planning to leave Facebook?”
The results taken from this survey and pulled from the Mashable website are graphed below.
Which Department Owns Social Media? — via Mashable
Posted by Eric Welsh | Filed under Advertising, Design, Interactive, Technology, social media
At Dana, this is a partnership between the media department and the interactive department. Of course, often times it falls heavier on one side or another. For instance, the interactive department handles all of the social profile development and the media department runs ad placement on those particular channels. Seldom do we partner with a PR firm. Not that we wouldn’t or shouldn’t. In fact, it makes perfect sense to. The responsibilities that social media create are often time based and those that have the time to handle do.
Christina Warren @ Mashable has written a great article about this.
“In its November 2009 report on Social Media and Online PR, Econsultancy found that of the companies surveyed, 35% of companies managed their social media resources under the digital marketing team. PR/communications departments managed 21% of respondents, with 19% saying that social media was managed by a cross-functional team.”
Gary Vaynerchuk: Do what you love (no excuses!)
Posted by Eric Welsh | Filed under Advertising, Dana News, Interactive, Media, Technology
“Do what you love (no excuses!)” At Dana, we really think about these things. If you’ve ever met any of our leaders you know that they love what they do. Our Media Director, Mark, is more passionate about SEA than he is about breathing and coffee. Just watch him perform at a new business presentation. Lynn, our Executive Creative Director, is more passionate about the quality of the product that we deliver to our clients and the people in this building, that everyone wants her advise professionally and personally— we are second only to her own family. Jared, our VP of Strategy, will question our methods (to the point of exhaustion) to insure we’re thinking in the clients best interest. But he is ALWAYS willing to go to bat for OUR big idea. And finally, our President, Bob, makes at least 100 calls per day. They all start with, “How’s the family? How’s your game? Great, now let’s make you some money…”.
That is our brand equity. Passion and performance.
Please feel free to watch Gary eloquently explain brand equity. He uses some foul language, but don’t we all from time-to-time?
About this talk
From Ted.com:
At the Web 2.0 Expo, entrepreneur Gary Vaynerchuk gives a shot in the arm to dreamers and up-and-comers who face self-doubt. The Internet has made the formula for success simpler than ever, he argues. So there’s now no excuse not to do what makes you happy.
Nicholas Christakis: The hidden influence of social networks
Posted by Eric Welsh | Filed under Advertising, Interactive, Technology, Tips and Trends Series, social media
About this talk
Thank you to the folks @ Ted.com for once again sharing knowledge through online video. From Ted.com, “We’re all embedded in vast social networks of friends, family, co-workers and more. Nicholas Christakis tracks how a wide variety of traits — from happiness to obesity — can spread from person to person, showing how your location in the network might impact your life in ways you don’t even know.”
The iPod Revolution!
Posted by Eric Welsh | Filed under Dana News, Interactive, Technology, social media
Mashable has posted a great visual regarding the iPod’s revolution. It’s amazing to think about, really.
