Archive for the ‘Dana News’ Category
An Online Marketing Analysis—
Posted by Eric Welsh | Filed under Advertising, Dana News, Interactive, Uncategorized
John Caiger has created a very cool presentation about online marketing. Use the arrows to navigate. It’s best to click “more” and go into full screen mode.
Gary Vaynerchuk: Do what you love (no excuses!)
Posted by Eric Welsh | Filed under Advertising, Dana News, Interactive, Media, Technology
“Do what you love (no excuses!)” At Dana, we really think about these things. If you’ve ever met any of our leaders you know that they love what they do. Our Media Director, Mark, is more passionate about SEA than he is about breathing and coffee. Just watch him perform at a new business presentation. Lynn, our Executive Creative Director, is more passionate about the quality of the product that we deliver to our clients and the people in this building, that everyone wants her advise professionally and personally— we are second only to her own family. Jared, our VP of Strategy, will question our methods (to the point of exhaustion) to insure we’re thinking in the clients best interest. But he is ALWAYS willing to go to bat for OUR big idea. And finally, our President, Bob, makes at least 100 calls per day. They all start with, “How’s the family? How’s your game? Great, now let’s make you some money…”.
That is our brand equity. Passion and performance.
Please feel free to watch Gary eloquently explain brand equity. He uses some foul language, but don’t we all from time-to-time?
About this talk
From Ted.com:
At the Web 2.0 Expo, entrepreneur Gary Vaynerchuk gives a shot in the arm to dreamers and up-and-comers who face self-doubt. The Internet has made the formula for success simpler than ever, he argues. So there’s now no excuse not to do what makes you happy.
Dana Communications Welcomes New Senior Account Executive
Posted by Eric Welsh | Filed under Dana News, Hospitality News, Technology, Tips and Trends Series
Dana Communications welcomes new hire Bethany Diddle to the role of Senior Account Executive. Diddle brings a strong background in branding strategy, account management and client interaction.
With a BA from New Mexico State University and an MBA from Cornell University Johnson Graduate School of Management, Diddle also comes to Dana with valuable agency experience and an extensive list of previous clientele.
Her prior work experience comprises account, management and marketing positions with General Electric, Pearlfisher, Inc., the National Foreign Trade Council, Arnold Worldwide and WestWayne, Inc. These roles afforded her the opportunity to work with clients including Celebrity Cruises, Amtrak, Hershey’s, Johnson & Johnson, Jose Cuervo and The Campbell Soup Company.
When it comes to branding, Diddle believes that “the answers are already there…all you have to do is listen.” By lending an attentive ear and an open mind to her clients (and the world), she works to extract authentic points of differentiation that capture the heart and soul of each brand and meaningfully connect with audiences.
Her strategic aptitude is complemented by keen organization and a consultative approach to account management. Diddle has also traveled to 37 states and 10 countries, so she truly understands the meaning of “travel and hospitality.” She is a welcome addition to the Dana team and is expected to be a positive new figure among Dana’s clients and colleagues alike.
Dana Communications Celebrates 30 Years of Service!
Posted by Eric Welsh | Filed under Dana News, Technology, Travel
We are fast approaching our final months of our year long celebration of 30 years of service!
The iPod Revolution!
Posted by Eric Welsh | Filed under Dana News, Interactive, Technology, social media
Mashable has posted a great visual regarding the iPod’s revolution. It’s amazing to think about, really.
Now Premiering on Broadway!
Posted by Eric Welsh | Filed under Advertising, Dana News, Hospitality News, Interactive, Media, Uncategorized
From the Golden Gate Bridge to the sweet Carolinas, Dana is all over the map—and we’ve just moved our NY office to its new home in Times Square! We’re now boasting a brand-new address among the bright lights of Broadway.
To Contact our New York Office, call Jared Zech at 646.666.7016, or jzech@danacommunications.com.
Dana Communications Joins SoDA!
Posted by Eric Welsh | Filed under Advertising, Dana News, Hospitality News, Interactive, Technology, social media
The Society of Digital Agencies (SoDA) serves as a worldwide voice of digital marketing professionals with a mission to advance the profession through best practices, education, and advocacy.
Dana’s Director of Interactive Services, Eric Welsh, says of SoDA— “This is Dana doing what Dana does best. Staying informed while developing relationships. Our goal interactively has always been focused on trends, participation and delivery to our clients. Our business cards say on the back, ‘knowledge. ideas. relationships’ and we really do practice that.”
Visit Society of Digital Agencies
AdAge Digital 2010 | 6 Foundations of Great Digital Creative
Posted by Eric Welsh | Filed under Advertising, Dana News, Hospitality News, Interactive, Technology, Tips and Trends Series
Digital Transformation and Social Media: Notes from Boulder Digital Works
Posted by Eric Welsh | Filed under Advertising, Dana News, Design, Media, Uncategorized, social media
This is a really interesting presentation given by Ed Boches, at the Boulder Digital Works conference. The folks at DANA greatly appreciate his willingness to share with the digital community to further our collective understanding. Please scroll through the presentation and feel free to comment!
[slideshare id=3735846&doc=bdwfinalcopy-100415085609-phpapp01&type=d]
Magazines Come Alive
Posted by Charisse Gallagher | Filed under Advertising, Dana News, Hospitality News, Interactive, Media, Technology, Tips and Trends Series, Travel
I recently sat down with a relaxing cup of hot tea and opened up the March 2010 issue of Condé Nast Traveler. I was a few pages in when my eyes stumbled across a 2-D barcode. Hmm. Then I read this intriguing line: “Our March issue comes alive on your smartphone.”
Ok—hold the phone (no pun intended)—I just had to know what this was all about!
I grabbed my iPhone and within a few minutes, I had downloaded Microsoft’s Tag Reader app and was on my way to a scanning frenzy! I aimed the little cross-hair target at the barcode in the magazine. As I got close enough, it recognized the code and instantly whisked me away to a landing page with expanded information from the magazine issue, no actual photo required. There I discovered a behind-the-scenes look at the cover shoot, plus multiple videos, a guide of things to do in Shanghai & Hong Kong and much more.
I then began a treasure hunt throughout the entire issue, finding and scanning all of these little barcodes to see where they might take me. I enjoyed watching the video of the gorgeous red Bottega Veneta dress on as it flowed down the runway—something you can’t really get from a still photograph. I also liked how some of the tags acted as instant links. No more writing down that URL to look up later—just scan and go!
I love this new mix of mediums working together and can only imagine where this type of technological thinking will take us in the future. Perhaps we will be able to see a destination photo we like in a magazine, scan it and instantly book a trip. Who knows—the possibilities are endless!
