Category Archives: Branding

The Truth about Customer Retention
and Brand Loyalty



Let’s face it, the cost of acquiring new customers is rising, and the budgets allocated to doing so are diminishing. …

College Visits: Planning for the Madness



March madness: a time of year when all eyes are on colleges across the United States. Expectant, excited, frantic. You …

Chirp on the Street: Peeps Brand Promotion



Do you like your Peeps fresh, frozen or aged to perfection? Ever tried your hand at a Peeps joust? Maybe …

Branding with Instagram



If you’re connected to social media, whether you realized it or not, you’ve likely seen someone post an Instagram photo. …