Less is More…Quality not Quantity. You’ve heard them before, and although cliché, these statements offer some sound advice when launching a creative campaign.
We are constantly bombarded with advertisements from the moment we wake each day. With all this traffic and noise, a successful ad (print or digital) should not be fully loaded with all the shiny options and upgrades available. Instead, opt for something more efficient. Drop all the nonessential features, leaving a streamlined vehicle to deliver your core message and call to action that drives consumers to pick up a phone or visit your website.
I’ll follow my own advice and keep this post short, but I will add some samples that have caught my eye recently. I think they all do a good job of cutting through the clutter and congestion:
A great visual and a simple headline introduce Asics’ new running shoe line.
Vera Bradley’s email creative follows a simple and effective template that boldly states the purpose of each blast.
Bold color and an easy-to-digest message/CTA create a great banner.
Visually, I love the unique way Cheetos displays its URL on commercials.