Spaghetti Sauce and the “Long Tail”
Posted by Eric Welsh | Filed under Advertising, Design, Interactive, Social Media, Technology, Tips and Trends Series
Tipping Point author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce –
and makes a larger argument about the nature of choice and happiness.
Keep in mind, this was taped in 2004. That is pre-social networking days. Certainly, prior to Twitter and the community concept. But Malcolm asserts, “By embracing the diversity of human beings, we will find a sure way to true happiness.” Now, we aren’t saying that social media and understanding the long tail marketplace is the key to finding joy or anything like that. However, we do agree that the pursuit happiness and perhaps success is diversity in what you do and whom you do it with.
