http://www.danacommunications.com/weblog/2010/02/battle-of-the-big-three/ Travel, Lifestyle and Experience Marketing Wed, 16 Nov 2011 15:46:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.danacommunications.com/weblog/2010/02/battle-of-the-big-three/comment-page-1/#comment-38296 Denise at Lansdowne Thu, 04 Feb 2010 16:52:06 +0000 http://www.danacommunications.com/weblog/?p=575#comment-38296 I'm with you, Lynn. Putting all the marketing eggs in one basket spreads the message too thin and misses some of the audience. I'm a firm believer in targetting, but also trying to reach new markets. the web allows inexpensive testings and tracking to see if spending more on a site is a good idea. however, print and traditional media sometimes need to be used to reach the local market. again, important to know who and why you are reaching out to that audience. just my two cents...denise (a Dana client) I’m with you, Lynn. Putting all the marketing eggs in one basket spreads the message too thin and misses some of the audience. I’m a firm believer in targetting, but also trying to reach new markets. the web allows inexpensive testings and tracking to see if spending more on a site is a good idea. however, print and traditional media sometimes need to be used to reach the local market. again, important to know who and why you are reaching out to that audience. just my two cents…denise (a Dana client)

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