‘Buying the Intern T-Shirt’, The Office is Abuzz
Posted by JStephens | Filed under Advertising, Culinary, Dana News, Hospitality News, Interactive, Uncategorized, Updates
Hello again everybody,
Friday means blog day, and in that case, welcome to another edition of my Jake-the-Intern blog. This morning was a big morning in the DANA office. Last night a number of senior members from the DANA team arrived home from pitch to a potential client. After a solid week plus of hard work from nearly everybody, we were happy to hear the pitch went well. But, what made the morning even better, was a phone call from the client informing us that we have been hired on four distinct fronts, and are in the running for their agency of record!
Becoming an agency of record for this client would be a huge feather in the collective DANA cap. Speaking of caps, this new client is known to have real feathers in theirs. Sorry I can’t give you more details, rules are rules.
Personally, it was interesting to see the pitch process come full circle. During the last two weeks I played my part and prepared research materials about the client, their competition, and web demographics amongst others. As I watched the all the pieces come together in turn, it was neat to see an idea flourish into something tangible.
On another front, today I learned a lesson in comp making. Always always always triple check your pages before you glue them down. In the midst of making a double-gate fold brochure for the printer I mistakenly switched around a number of pages, ultimately rendering my final product worthy of only the recycling bin. In my defense, yesterday was the first time I made a comp of anything. In the end, I fixed my mistakes, even if it took re-doing 2/3rds of the project, turning a mish-mash of pages into a cohesive final project, just how the designer intended. Next time, I’ll make a miniature print out to follow from the get go.
Sorry there aren’t any pictures this week. It seems that I have been neglecting my digital camera and needs new batteries.
Be safe,
-Jake
July 28th, 2009 at 4:14 pm
You sound pretty cool. do you have a girlfriend?
April 16th, 2010 at 12:57 pm
Hi.I ‘m very interested in that.Where can I find other material about this topic? Any ideas?