‘Buying the Intern T-Shirt’, Digging Deeper
Posted by JStephens | Filed under Advertising, Culinary, Dana News, Hospitality News, Updates
Hello again Internet,
As Jef I. Richards once said, “creativity is an advertising agency’s most valuable asset”. Having been here at Dana for another week, it is becoming clearer and clearer to me how this is true. To see it, all I have to do is direct my attention anywhere aside from the current status of my computer.
Recently, my creativity has been slowed to a halt. As we continue to gear up for our 30th anniversary, I have been assigned to the important, yet absolutely mind-numbing experience of data entry. Yesterday, I was briefed in the basics, before being sent out to tame the beast known as Salesforce. A customer relationship management application, Dana uses it to manage their past, present, and future accounts. There must be at least a-zillion. After 5 hours yesterday, I updated accounts A-C. If that pace continues I may be stuck here this weekend, and forced to forego my beach plans after what seemed like 40 days and nights of rain here in Jersey.
On a side note, I have also been doing some media filing for Dana, the person, not company. The media closet has a broken light that kind of flickers, so I usually work in the dark. Most days, she piles up a mass of magazines for me, minus the Spanish GQ. She keeps that for herself.
Take a look at all those mags!
Still, things are not all bad. This morning I was given a crash course on SEO advertising campaigns, everything from keywords to click-throughs. It seems interesting; definitely something worth exploring more if I am given the opportunity. After that I did some more basement filing, wherein if it were not for the expertly placed rubber padding, I would have smashed my head on some very low ductwork. The resulting fall backwards would have seen my way into a pile of boxes including an old ‘scanmaker 800’, an LCD screen, and a Gateway computer where I would probably still be. Luckily for me, that is not the case.
On the way to the archives...
This is an example of one of many archive shelfs
Major injury avoided, having reflected back on the later part of this week has taught me something. Even though what I am doing my not be overtly creative, it has to be done. Creativity may be an agency’s most valuable player, but it is still only a player on a team.
Until next time,
-Jake
