Services
Interactive
Dana Communications and its subdivision, Dana Interactive, understand what it means to develop a seamless online identity. Our mission with all clients is to bridge the communications gap by developing an effective online platform for your customers to interact while maximizing the investment you’ve already made in your brand.
Usability Testing
We approach each of our clients’ websites with the Hallway Usability Test method. This technique embraces the concept of multiple, small usability tests, typically with five unfamiliar users, at various stages of the development cycle. It allows for 95% of possible usability problems to be discovered. We also utilize User-Centered Design practices throughout the entire development process, so our developers can see potential usability conflicts both at the beginning of a website build and throughout production.
User-Centered Design
User-Centered Design is an approach that grounds our process in information about the people who will use the product. UCD processes focus on users throughout the planning, design and development of a website. Dana’s stance on the development of navigation is closely tied to this principle. We believe that the usability of navigation for the user is paramount. We focus our efforts on building a navigational scheme that is concise, easy to use and reflective of the user’s needs.
SEO Analysis & Implementation
Dana’s search engine optimization strategy involves the use of initial research to develop and implement the proper keywords, titles and meta tag descriptions that will make your site “search engine friendly.” We also incorporate these popular search terms into the copy itself in order to improve our clients’ rankings. We adhere to a strict search engine optimization launch plan to optimize your site organically.
Social Profile Development
Word-of-mouth is still the most powerful form of advertising, and our strength is in capitalizing on the viral nature of networks. Dana understands that embracing the social aspect of the Internet will generate new business from untapped markets. We have adopted the technologies of Web 2.0 by creating and managing profiles on social networking sites, producing and optimizing digital video for online audiences and participating in chats with online communities.
Reputation Management
Being connected today in a world of user reviews, negative blogging and photograph posting is essential. Our duty is to make sure that the information you have provided to us is reflected properly to the online community. Our ability to understand your strategic partners and link them to you within these social networks allows you the opportunity to reach several potentially untapped markets.
Tracking & Analysis Reporting
The most important aspect of all online development is the ability to analyze your return on investment. Dana Interactive has become an industry leader in generating traffic by tracking and analyzing all advertising units, website flow, visitor trending on site and conversion. We are versed in several analytical tools like Urchin, Omniture and Google Analytics.
Digital Design Analysis
Dana understands that limited budgets often impede the production of full-blown site design and, thus, require alternate solutions. That is why we generate an audit of needs around your web presence, including your brand site plus any rich, static or text units. Our strength is in our brand knowledge and our seamless implementation throughout all mediums.
eMarketing & Multimedia
Emarketing has become a critical part of any firm’s communications and marketing plan. But to work, it has to be done well. Content needs to be clear and compelling. Graphics need to be visually appealing. Campaigns need to be personalized and relevant. Delivery needs to be timely and accurate. Results need to be thoroughly tracked and applied to future efforts. And that’s where we come in.
Websites/Microsites
Dana offers customized web development. Our Interactive team has worked in many different web architectures and strives to deliver the site structure that best suits each client’s needs. Our goal is to create web-based solutions that will exceed clients’ expectations, increase revenue and elevate the user’s experience.
Landing Pages
Directing prospects to a single web page specifically designed to be both visually consistent with and content-relevant to your targeted awareness activities should be an essential component of your communications plan. Mediums like email, ads and direct mail provide limited content space, which is why we create teaser messages that drive visitors to one unique URL with more detailed information and tracking capabilities. Our team can develop a core landing page to coordinate with the look and feel of any new email and advertising templates.
Rich Media & Banner Development
Rich media ads enable users to interact with your creative concepts through audio, video or small interactive applications. Dana Interactive brings you customized rich media ads with sophisticated analytics that help track clicks and determine the most effective elements. We can tailor your message to reach the widest possible online audience with the largest selection of video and rich media ad formats in the market.
Digital Video Production
Dana takes video production to the next level, editing clients’ video footage for promos, TV spots and more. We can incorporate flashy motion graphics or customized visual effects, and we’re equipped to perform greenscreen compositing. Our staff is well versed in Adobe Premiere, Sound Booth and After Effects for your video and audio editing needs. We can convert any video to web format and make a custom interface to match your website. Or, we’ll create a DVD, with animated menus for use on a computer or DVD player.
Email
Email marketing is both very effective and essential to driving revenue from existing customers. Whether through short emails with offers, or long ones detailing upcoming events, it is important to have a consistent presence in your customers’ inboxes. Dana’s Art and Interactive teams have the knowledge, experience and talent to perform all design, programming and delivery, or we can design templates for use by your email distribution, copy and internal marketing teams.
Hosting Services
Hosting with Dana means getting superior service from seasoned developers who know the intricacies of web service. Your site is housed in ultra-secure data centers under 24/7 attention. We keep our boxes up to date, administer new patches quickly and act preemptively against hackers and spammers. Our programmers can configure tailored servers and applications, and in unlikely times of trouble, you’ll have access to a human, not a job ticket. You’ll also receive daily analysis reports to fine-tune your site for maximum traffic and visibility.