Ultimate Escapes
Challenge
- Develop a powerful brand promise and positioning for Ultimate Escapes Luxury Destination Clubs vis a vis the competition.
- Clearly position Ultimate Escapes as the club with more destinations than any other club.
- Increase number of leads while decreasing cost per lead.
Solution
Dana created a visually exciting campaign with arresting vacation lifestyle photos, a global map overlay pinpointing destinations and the tagline “Experience the Vacation of a Lifetime, Every TimeSM.” We expanded use of affluent web in order to lower cost per lead.
Results
- Rolled out a fully integrated brand by focusing on a Unique Selling Proposition.
- Achieved client’s goals of lowering cost per lead and building number of leads, initially increasing leads by 225%.
- Increased website page views, time on site and conversion while cutting bounce rate in half.
- Received prestigious Silver Award from HSMAI.