Starwood Meetings

Results - Starwood Meetings

Challenge

  • Increase demand for meetings at Starwood’s nine top hotel/resort brands: Sheraton, Westin, Le Méridien, W Hotels, St. Regis, The Luxury Collection, Four Points by Sheraton, ELEMENT and ALOFT.

Solution

Dana designed the “Artistry of Meetings” campaign to promote Starwood’s “meeting palette.” Colorful, attention-grabbing print ads invited meeting planners to visit interactive jump pages that are both engaging and informative.



Results

  • The Starwood Convention Collection ranked in the top 5 and was the top score for a full-page, 4-color ad. (Source: Signet Research Inc. AdStudy for Meetings and Conventions magazine.)
  • The “Artistry of Meetings” campaign ranked highest in gaining contact with a salesperson.
  • Industry accolades for a fresh, bold campaign in the meetings marketplace that successfully supported marketing of all Starwood brands.