Kiawah Island
Challenge
- Create a seamless campaign to promote two distinct entities: Kiawah Island Golf Resort and Kiawah Island Real Estate.
- Achieve diverse marketing goals, from attracting leisure guests to supporting luxury real estate sales.
Solution
The award-winning Capture Your Kiawah Moment campaign showcases the island’s spectacular natural beauty, portrays a memorable experience and promotes KiawahMoments.com, a social networking site where island visitors post their photos, videos and stories.
Results
- An average of 450,000 visits with 1,240 page views per month, plus more than 300 contributions since the site launched in June 2008.
- Groundbreaking use of social networking to support an integrated and innovative campaign for a luxury destination.
- Prestigious industry recognition, including two Silver Awards from Hospitality Sales & Marketing Association International.