The Heldrich
Challenge
- Create comprehensive, yet cost-effective regional marketing to maximize holiday dining and leisure revenue.
Solution
Dana strategically combined print advertising with a pay-per-click campaign for maximum response. We promoted great offers that resonated with consumers’ desire for holiday celebrations at a reasonable price during these competitive economic times.
Results
- Value-conscious consumers responded enthusiastically to unique prix fixe dining offers and attractive overnight holiday packages (Valentine’s Day, Easter, Mother’s Day).
- Revenue was up, even during a period when national surveys predicted a downward trend.
- ROI dramatically outpaced marketing spend, with impressive increases in both dining reservations and hotel occupancy.