Christophe Harbour
Challenge
- Create a campaign that conveys Christophe Harbour’s allure and makes this new community stand out in the crowded Caribbean marketplace.
- Generate leads for sales of residences, homesites and marina slips.
Solution
Dana launched a compelling campaign in upscale publications (Elite Traveler, Departures, Super Yachts), plus high-impact Eyewonder banners and traditional banners on luxury lifestyle websites (Robb Report, Luxury Link). We created custom landing pages to track leads and initiate the prospect qualification process with an information request form.
Results
- After just six months, more than 50,000 prospective purchasers visited the Christophe Harbour landing page.
- More than 1,000 completed the information request form and more than 43,000 linked over to the website for more information.
- Visitors came from over 174 countries worldwide.
- Property and marina slip sales are meeting objectives.