Portfolio
Print Advertising
Hilton Short Hills
The Hilton Short Hills reaches its corporate travel and meeting targets through national brand advertising. But with New Jersey’s only AAA Five Diamond-rated restaurant, a luxurious spa and elegant function space, the hotel needed a more upscale “resort” image for its localized bridal, catering, leisure and restaurant advertising. Dana Communications created a campaign that complements the brand yet promotes its high-end venues. The theme "Escape Every Day" supports the resort message.
Kiawah Island
Kiawah Island is a premier South Carolina destination boasting a pristine beach, legendary golf, a spa and recreation. The “Capture Your Kiawah Moment” theme seamlessly markets two distinct entities, Kiawah Island Golf Resort and Kiawah Island Real Estate, as one destination. Kiawah’s spectacular beauty inspires the campaign with breathtaking photography. Copy illustrates memorable moments and invites readers to visit KiawahMoments.com—an award-winning social networking forum—to share their experiences.
Christophe Harbour
Christophe Harbour is a luxurious new Caribbean community on the island of St. Kitts. To distinguish this destination in a crowded field of competitors, Dana designed a print advertising campaign incorporating brilliant colors and evocative photography to convey the spectacular beauty of the community. The “Design Your Dreamscape” copy theme invites the audience to imagine how Christophe Harbour can inspire their dreamscape of home— life in harmony with earth, sea, and sky.
StarwoodPro
To launch StarwoodPro, a brand-new online program from Starwood Hotels & Resorts, Dana created striking industry magazine ads as a component of a wide-ranging campaign. The creative sends a clear message to Travel Professionals: a relationship with StarwoodPro brings access to nine top brands, expert resources and powerful rewards. Taking full advantage of this successful campaign, we have also used the ads to spotlight the specific brands, special offers, new properties, regional destinations and more at their fingertips.
Ultimate Escapes
To generate buzz about destination club membership—as well as leads for Ultimate Escapes—Dana created the ”You’re so here” campaign. In Dana’s print ad series, arresting vacation lifestyle photos, with a global map overlay pinpointing destinations, give visual impact and convey a key benefit of joining Ultimate Escapes: access to multiple vacation destinations. The tagline “Experience the Vacation of a Lifetime, Every Time?” speaks to the brand promise of unforgettable vacations. Unique URLs and phone numbers help track response.