Portfolio
Email
Christophe Harbour
Christophe Harbour e-promotions target affluent users of upscale portal sites such as Luxury Link and JustLuxe. Vibrant visuals and lively copy highlight key community features and invite users to explore this new Caribbean island lifestyle. Like Dana’s banners for this client, e-promotions click through to custom landing pages that offer prospects more information and provide our client with valuable tools to track traffic, capture customer data and pre-qualify potential purchasers.
Taj Boston
Taj Boston wanted to invite families and friends to celebrate the holidays by joining in the hotel’s festive events. Dana created an email with a welcoming message as well as cheerful and enchanting photography and art, enticing guests to “Spend the Holidays with Taj.” The email features special holiday rates and a click-through button for quick access to information and online reservations.
Millennium Hotels and Resorts
The message fits the medium, as exemplified by this email for Millennium Hotels and Resorts. Conceived to be flexible, and repurposing the Millennium graphic look developed by Dana, the promotion-driven emails deliver valuable offers to target audiences and make it easy to take action. Dana stays true to the corporate brand while supporting local and niche advertising needs—like Millennium’s travel agent program—in order to meet specific revenue goals.
Kimpton Hotels
Even in a hard-hitting, highly promotional email, Dana captures the true essence of the brand. This email for Kimpton Hotels & Restaurants is at once fun, accessible and response-driven. The colorful, airy design showcases the attractive offer and invites immediate action. The copy gets the information across quickly, yet still enhances the brand message. But the proof is in the results: the overall economy might have been down in late 2008, but the bookings for this annual promotion were up.
Ultimate Escapes
This email for Ultimate Escapes goes straight to the “why” of joining a destination club: it’s all about spending quality time with family. Carefully chosen member quotes support the message while a heartwarming lifestyle photo helps bring it to life. Written to directly target a prime candidate for destination club membership (parents of teens), the copy combines emotional benefits with a clear call to action. The design is user-friendly yet complements Ultimate Escapes sophisticated, high-end tone and manner.