Our Philosophy

By choice, Dana Communications is focused on hospitality and travel lifestyle marketing. We understand the sales process and how imaginative and targeted marketing messages feed the “sales funnel” and create better awareness of the brand and its products. Our primary goal is to help our clients increase their top-line revenue.

The world of hospitality marketing is constantly evolving and Dana works hard at keeping up with this evolution. We offer a series of analytics products to better plan, brand and target for our clients. We are also committed to using the rapidly emerging tools of social networking and social media.

We have refined our philosophy of who we are, how we work and how we partner, into three essential words: knowledge, ideas and relationships.

It all starts with industry knowledge, knowing what’s selling and who’s buying. We go on sales calls, talk to salespeople and customers until we live it, sleep it, breathe it. No shortcuts: experience, then expertise.

That knowledge informs our creative and strategic ideas. A confession: Dana loves ideas. We love how ideas grab people by the collar and say, “Did you ever think about it this way? Now you will.”

And as much as it’s all about great work and deadlines and staying on strategy and making your cash register ring, it’s also about people. Relationships. It helps to do business with people you respect, you could hang out with, you want to go into battle for.

Our knowledge, ideas and relationships are yours in partnership as we begin a journey to Dream. Define. Discover. Deliver! That’s what makes Dana Communications different.