9.2.08
2008 Magellan Awards Announced: Dana Communications Wins Three Golds and One Silver
Travel Weekly has announced the winners of its 2008 Magellan Awards, which honor the best in travel, salute the professionals behind it all and comprise a broad range of industry segments. This year’s winning selections include four entries submitted by Dana Communications.
The Magellan Awards receive entries from travel organizations across the US and around the world. Submissions are judged and overseen by a panel of top travel professionals representing the best names and most accomplished leaders in the industry. This year, Dana Communications was honored for the following award-winning entries:
Capture Your Kiawah Moment, a Gold Award Winner in the Destinations--Advertising/Marketing Campaign category, was designed by Dana to market two distinct entities, Kiawah Island Golf Resort and Kiawah Island Real Estate, with the challenge of seamlessly promoting one destination.
Transformation Millennium, a Gold Award Winner in the Hotels and Resorts--Advertising/Marketing Campaign category, was created to promote awareness of the multi-million-dollar renovations underway at the Millennium Biltmore and Millennium Knickerbocker Hotels, with the message that Millennium Hotels and Resorts is improving and evolving its brand.
You're a Pro, a Gold Award Winner in the Travel Agent/Agency--Advertising/Marketing Campaign category, was an integrated marketing campaign designed to make Travel Professionals aware of StarwoodPro and all it offers, plus promote the Starwood brands that are available at their fingertips at StarwoodPro.com.
WeLoveAgents.com Website, a Silver Award Winner in the Online Travel Services--Website category, was a product of Dana’s challenge to reinvent the existing website for Millennium’s travel agent rewards program, offering a contemporary look with personalized functionality that allows agents to keep track of their points and rewards.
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8.15.08
French Lick Announcement
Following an extensive restoration, French Lick Resort has selected Dana Communications as its agency of record. Dana, an expert in hospitality and travel lifestyle marketing, will promote this historically significant resort in French Lick, Indiana, as a world-class destination for leisure travel, golf and business meetings.
Located in the rolling countryside of southern Indiana, with easy access from Louisville and Indianapolis airports, French Lick Resort provides an unprecedented hospitality experience. Two lavishly restored hotels combine breathtaking architecture and tranquil gardens with sophisticated style and luxuriously redesigned guest rooms. A pair of golf courses—a classic created by the legendary Donald Ross in 1917 and a brand-new masterpiece by Pete Dye—showcases the best of historic and modern American golf. And the resort’s two spas integrate the resort’s century-old tradition of natural springs to create an indulgent, contemporary spa experience.
Dining options at French Lick Resort include fifteen choices, from atmospheric bars to restaurants featuring fine cuisine to casual buffet fare. Guest also enjoy swimming, shopping, horseback riding, bowling and the resort’s riverboat-style gaming facility.
For more about French Lick Resort,
Visit www.frenchlick.com
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6.1.08
Dana Communications Launches Kiawahmoments.com
In June 2008, Dana Communications launched a groundbreaking interactive website for one of its newest clients, Kiawah Island. KiawahMoments.com marks big steps in bringing Dana’s travel and hospitality clients to a new level of capability in the realm of social marketing and online media.
The site is an important aspect of a campaign designed to market two distinct entities: Kiawah Island Golf Resort and Kiawah Island Real Estate. Dana’s challenge was to meet diverse marketing goals—from attracting leisure guests to supporting luxury real estate sales—with a campaign that seamlessly promotes one destination. Dana developed KiawahMoments.com to integrate a social marketing forum into the campaign and reach a wide audience of Kiawah’s target consumers.
The Island’s spectacular beauty inspires the campaign as a whole, using breathtaking photography to show how nature enhances vacation and lifestyle experiences. The “Capture Your Kiawah Moment” theme portrays a memorable experience, begins to tell a story and prompts readers to visit KiawahMoments.com for the rest of the story. The engaging, interactive site showcases videos, photos and blogs, inviting users to upload and share their Kiawah Moments.
Read More
Visit KiawahMoments.com
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3.31.08
New Television Spot for Kiawah Island Golf Resort
Kiawah Island Golf Resort offers an extraordinary coastal experience, with a unique combination of attributes unmatched by any other destination. To impact spring and summer vacation bookings, Dana created a :30 cable spot, reinforcing Kiawah’s image as a relaxed, family-friendly environment. Visitors can find many ways to appreciate and enjoy the resort’s luxurious products tucked throughout lush, natural surroundings. View the video here.
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2.27.08
Dana Communications Announces New Interactive Director
Dana has appointed Eric Welsh as the agency’s Interactive Director. In this new role, Welsh consults with Dana’s clients to form tactical plans, share his vision for interactive programs, identify brand barriers and optimize online communications. Partnering with the creative team to determine the most valuable programs and deliverables for clients, Welsh is a new source of information and strategic direction.
Boasting a rather diverse background in several industries, Welsh comes to Dana with a broad range of interactive experience. At NRG Energy, a Fortune 500 energy company, Welsh consulted with the marketing team on cross-platform interactive branding initiatives and established an “online university” for employees to further their careers.
His employment at ArcMesa Educators brought about the establishment of a stronger online presence for the pharmaceutical education company to reach a broader clientele of doctors and hospitals. Additionally, Welsh worked as Lead Interactive Developer for the University Relations Department at Rutgers University, where he was tasked with showcasing the university’s unique character online and implementing the interactive aspects of its new multi-million-dollar branding campaign.
After his years’ worth of experience consulting as an interactive specialist, it was apparent to Welsh that he wanted to become rooted in an industry and see his practices produce positive results. He comes to Dana with an interest in surrounding himself with creative, intelligent individuals associated with an industry for which he has a personal affinity.
Dana brings Welsh on board with the collective goal of integrating the agency’s interactive assets seamlessly into the business plan, with key focuses on new technologies, new business, existing business updates and the development of Dana’s interactive identity and brand.
“I believe that I bring to Dana a balance of creative vision, technological advancement practices and interpersonal relations savvy that will increase our interactive presence within the hospitality industry,” says Welsh. “I hope to provide my peers at Dana with an outlet to express their ideas for future endeavors while becoming an individual that our clients can depend on. The satisfaction of our clients is paramount.”
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1.28.08
Dana Communications Honored with Two Bronze Awards
at the 18th Annual Adrian Awards Gala
The Hospitality Sales & Marketing Association International recognized Dana Communications for two winning entries at the 18th Annual Adrian Awards Gala, which took place on January 28, 2008. Held at the New York Marriott Marquis, this year’s gala was attended by more than 1,000 hospitality, travel and tourism industry and marketing executives, brought together to honor excellence in advertising, public relations and web marketing.
Now in its 51st year, The Adrian Awards Competition is the largest and most prestigious travel event of its kind, with entries judged by teams of experts from all sectors of the industry. This year’s contest attracted more than 1,300 entries from around the world. Dana Communications received two Bronze Awards for its winning creative in both the Washington Duke Inn Brochure and the Ultimate Resort Campaign.
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11.1.07
Dana New York Relocates
Dana Communications has a new point of view...and a new address. On October 26, 2007, employees of the New York office packed up and headed down—from the 39th floor of the Empire State Building to the 26th.
After a year-long search for a new workspace as a solo tenant, Dana found the perfect home, boasting the same convenient access and renown city location. Redesigned with fresh coats of paint and new furniture, the suite includes a reception area, three office rooms and a conference room with window views on two sides.
Under the direction of Jared Zech, Executive Director of the New York office, Dana New York is functioning smoothly in its new space, with final completion of the redesign expected by early February 2008.
New Contact Information:
Empire State Building
350 5th Ave., Suite 2620
New York, NY 10118
Phone: 212.736.0060
Fax: 212.736.6669
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10.11.07
Dana Communications Selected by Kiawah Island Real Estate and Kiawah Island Golf Resort as Agency of Record
Kiawah Island Real Estate (KIRE), the official residential real estate broker in the luxury Kiawah Island resort community, has selected Dana Communications as its agency of record. Kiawah Island is a world-class destination in a beautiful barrier island setting near historic Charleston, South Carolina. With 27 Sales Executives at four on-Island locations, KIRE lists and sells Kiawah properties exclusively. Having completed over 15,000 Kiawah real estate transactions, KIRE applies its experience to proficiently serve buyers and sellers of luxury primary and secondary residences.
Kiawah Island Golf Resort has also selected Dana Communications as its agency of record. The Resort includes six championship golf courses, oceanfront accommodations at the AAA Five Diamond Sanctuary Hotel, a luxury spa, an acclaimed tennis program, award-winning dining, plus vacation home and villa rentals. Surrounded by abundant nature and wildlife, Kiawah Island features a variety of recreation including kayaking, nature tours, bicycling and activities on 10 miles of pristine beach.
For its new Kiawah Island clients, Dana is establishing a cohesive branding strategy to reposition and promote this island destination for vacation and lifestyle choices. This strategy will encompass marketing consultation and planning, e-marketing and website support, advertising and graphic design as well as media planning and placement.
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9.15.07
Starwood Scores Big with M&C Readers
Dana Communications began working with Starwood Meetings earlier this year and has already received accolades in supporting the efforts of the STARWOOD Brands. Recently, Signet Research Inc. completed an AdStudy for Meetings and Convention (M&C) magazine’s July 2007 issue. The Starwood Convention Collection ranked in the TOP 4 and was the top score for a full page, 4-color ad. This was the first time that “The Artistry of Meetings” concept ran and it received excellent feedback. In addition, it ranked the highest in gaining contact with a salesperson, which is paramount for any media communications. View the Starwood Meetings creative here.
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8.1.07
A Colorful Collaboration with Starwood Hotels & Resorts
Starwood Hotels & Resorts has partnered with Dana Communications to drive business for Starwood Meetings and the Starwood brand.
Dana created the bold “Artistry of Meetings” campaign, inspired by Starwood’s nine top hotel and resort brands, each with its own distinctive personality: Sheraton, Westin, Le Méridien, W Hotels, St. Regis, The Luxury Collection, Four Points by Sheraton, ELEMENT (opening late 2007) and ALOFT (opening 2008).
Attention-grabbing print ads lead meeting planners to interactive jump pages that are both engaging and informative. Check out the Starwood Meetings palette, with worldwide locations, at StarwoodMeetings.com/Artistry.
For the Starwood Convention Collection, consisting of 30 large-scale Sheraton and Westin properties across North America, visit StarwoodMeetings.com/Art.
Or view our vibrant print creative here.
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6.20.07
Do images speak louder than words?
Browse the shots from a recent photo session at the Washington Duke Inn & Golf Club, and we think you’ll agree they speak volumes about this exquisite property in Durham, North Carolina. Located adjacent to Duke University, the Inn provides a sophisticated environment for meetings, weddings, dining, leisure getaways, golf and more. Dana selected Sammy Todd Dyess of West Palm Beach, Florida, to capture the Inn’s elegant interiors and spectacular surroundings. Sam’s imagination, creativity and sense of architectural detail, along with Dana’s knowledge of this client and our understanding of its marketing goals, combined to deliver images that convey the rich traditions and welcoming nature of the Washington Duke Inn. View selections from the photoshoot.
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3.30.07
Dana Communications Develops New Campaign for Millennium Hotels and Resorts
Dana Communications, a full-service hospitality advertising agency, has developed a new marketing campaign for Millennium Hotels and Resorts that focuses on the brand’s ability to fulfill their guests’ deepest desires. “Instead of focusing on traditional images such as staff with silver trays, we’ve freshened the approach by focusing on quirky, personal secret wishes of hotel guests,” says Creative Director, Gene Underwood.
The Secret Service campaign will reflect the exceptional quality of service provided by Millennium staff, implying just how skillfully and discreetly they provide the personal comforts unique to each patron’s stay. The ads will project the understanding that travel creates stress and comfort is achieved when a secret wish is actualized with speed and privacy.
Millennium Hotels and Resorts, a London-based hotel group with 100 properties in 18 countries, asked Dana to compose visually arresting ads for its 14 hotels in the North American Region. The new campaign will be running in unique lifestyle publications, such as Interview. Jared Zech, Account Director at Dana for the Millennium Hotels and Resorts account says, “We avoided traditional travel publications as the campaign is not about travel, it’s about feeling that you have not left what you love about being at home.” Millennium’s North America Corporate offices plan to extend the campaign into web-based and viral marketing viewable on community sharing pages. See the new campaign.
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3.16.07
ARAMARK Harrison Lodging Launches New Website
ARAMARK Harrison Lodging, a division of ARAMARK Corporation, launched their new website today with the help of Dana Communications and Blue Square Studios. The new parks, day parks, and conference center sites unify the brand image and message and are a complete re-launch of the ARAMARK Harrison Lodging web presence.
ARAMARK Harrison Lodging provides a wide range of professional services, including meeting and recreational support services to 50 conference and corporate training centers, specialty hotels, national and state parks, resorts and other tourist destinations throughout the United States. ARAMARK Harrison Lodging is a single source provider for educational environments, event and meeting planning, premium dining needs and catering, on-site restaurants, retail merchandise sales and facilities management. The new website will include property-specific information, virtual tours, photo tours and online booking capabilities. For more information on ARAMARK Harrison Lodging, visit www.aramarkharrisonlodging.com.
Dana Communications and Blue Square Studios will continue their partnership in developing websites for Dana’s clients.
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3.05.07
Dana Communications names John Hawley Director of Client & Industry Relationships
Award-winning professional will head new sales team
Dana Communications has appointed John Hawley as the Director of Client & Industry Relationships. Hawley is an award-winning sales and marketing expert who will create and manage a sales team while streamlining Dana’s sales process.
Hawley is the recipient of one Bronze and two Silver 2005 Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards for Excellence in Property Marketing. His extensive knowledge includes many years of experience selling and marketing a variety of brands in both group and transient hotels as well as large group facilities, strategic planning for multiple properties, new business development and successful team building.
“In addition to his extensive knowledge of sales and marketing, John has a tremendously positive attitude and is one of the most can-do people I’ve ever met,” says Robert Prewitt, partner and President of Dana Communications. “We’re thrilled to have him on our team.”
Prior to joining Dana, Hawley served as the Area Director of Sales and Marketing for The National Conference Center in Lansdowne, VA, where he headed the ARAMARK Harrison Lodging Sales Team of the Year in 2004 and 2005. For Marriott Hotels and Resorts, Hawley held the positions of Area Director of Sales and Marketing and Director of Sales and Marketing for Crystal Gateway & Crystal City Marriott Hotels in Arlington, VA, and Renaissance Washington, D.C., respectively. Hawley graduated from the University of Missouri with a Bachelor of Science degree in Business Administration.
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3.05.07
Dana Communications Announces New Hires
Dana Communications announces the hire of Larry Cooney as the Interactive Creative Designer and Developer and Dana Bello as Traffic Manager.
Before coming to Dana, Cooney was an on- and off-site freelance multimedia consultant involved in the creation, direction and execution of fine and digital art projects. Prior to that he was Director of Multimedia Services for Knowledge Resource Group and Art Director at Step2Media. Cooney has a B.F.A. in illustration from the Parsons School of Design, where he was also the recipient of the Recruiter’s Student Choice Scholarship
Prior to joining Dana, Bello was a marketing assistant for J. M. Fox Associates, Inc. where she gained experience creating and placing media buys and learned account coordination and trafficking. As an intern at Mid-Atlantic Events she assisted in planning the Sixth Annual Hospitality DineAround, a promotional event catered to event planners in the Philadelphia region. Bello graduated from Bloomsburg University of Pennsylvania with a B.A. in communication studies.
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1.29.07
Dana Communications Receives Five Adrian Awards from Hospitality Sales and Marketing International
Dana Communications received five awards at the 2006 Hospitality Sales and Marketing Association International (HSMAI) 50th Adrian Awards Gala, which was held on January 29, 2007 at the New York Marriott Marquis. The HSMAI Adrian Advertising Awards is the world’s most renowned and prestigious awards competition specifically tailored for the hospitality, travel and tourism industry. These awards honor creative ingenuity and dynamic practices in advertising, public relations and web marketing.
The Adrian Awards, given in a variety of categories, are issued on four levels: platinum, gold, silver and bronze. Dana Communications received silver awards for the ARAMARK Parks & Leisure Campaign, Ultimate Resort direct mail campaign and Ultimate Resort web banners and landing pages. Bronze awards were received for the “Inside Callaway Gardens” newsletter produced for Callaway Gardens and Millennium Hotels and Resorts’ Adwalker Campaign. View the winning creative.
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11.17.06
Dana Launches New Lodge & Spa at Callaway Gardens
Callaway Gardens, a resort near Atlanta, has opened a new Lodge and Spa, adding a new level of luxury to their beautiful resort. Dana created a new identity for the Lodge and Spa as an extension of the Callaway brand. The campaign targets both corporate groups and leisure guests. The new ads feature a soothing floral background and a lifestyle photo in keeping with the resort’s overall brand image.
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11.2.06
Jersey Gardens Launches Holiday TV Spot
Jersey Gardens, New Jersey’s largest outlet mall, has just released a new television spot. The captivating commercial airs on a variety of high-profile networks and in surrounding counties throughout the holiday shopping season. View the video.
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11.1.06
Rock-It Cargo Hires Dana as Marketing Consultant
Rock-it Cargo, the specialty freight forwarder, has hired Dana Communications to help market its expanded roster of divisions. Rock-it Cargo is well known for its logistics experience with music touring, handling the Rolling Stones, U2 and Madonna tours in 2006. In the past three years, Rock-it Cargo has expanded its services into the trade show, fine arts, sports and corporate event industries.
Dana’s assignment is focused both on enhancing sales targeting and sales support activities. Dana worked previously for Rock-it Cargo in 2000 and 2001.
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9.29.06
New Web Site Launches for Ultimate Resort
Ultimate Resort, the premier value destination club, launched a new web site today with the help of Dana Communications and Blue Square Studios. The new site is a complete redesign and re-launch of its web presence. Ultimate Resort’s web site includes detailed information on each of its locations and virtual tours of their homes—www.ultimateresort.com.
Dana Communications and Blue Square Studios are partners in developing web sites for Dana’s clients. Thos Paine, Interactive Director at Dana, says “Blue Square Studio’s Hospitality Toolkit is the best content-managed platform we have ever seen. It is very user—friendly and complete with an email engine, promotional module, and ROI tracking built right in.” Dana and Blue Square Studios have three other joint projects underway. |
7.26.06
Dana Rebrands Somerset Grand to The Imperia on Easton
Somerset Grand, a purpose-built wedding and event location in Somerset, New Jersey, announced that the property would rebrand itself as The Imperia on Easton. The original name was thought to be too generic and easily confused with other properties in the area with similar names.
Dana Communications worked on the branding assignment with the client, looking at over fifty different name and logo alternatives. The name—The Imperia on Easton—was chosen because of the setting’s rich interior design and opulent features, including an indoor waterfall and mosaic tile. See the new logo.
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7.1.06
Dana Develops New Campaign for Millennium Hotels and Resorts, North America
Dana Communications conferred with Millennium Copthorne Hotels’ Euro-Pacific and Asia advertising agency to develop a new creative campaign for Millennium Hotels and Resorts. The campaign positions the brand as creating “memorable experiences” for their guests through a customer-centric service initiative. The print ads for each audience segment illustrate an unforgettable moment or experience and unify the brand messaging of more than 100 Millennium hotels worldwide. See the new campaign.
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4.12.06
Jersey Gardens Chooses Dana Communications as Agency of Record
Jersey Gardens, New Jersey’s largest outlet mall, has selected Dana Communications as its agency of record. With over 200 stores plus venues for dining and entertainment, Jersey Gardens has become a popular destination for both local consumers as well as foreign travelers. Owned and managed by Glimcher Realty Trust of Columbus, Ohio, Jersey Gardens is seeking to strengthen its identity and awareness in the metropolitan New York/New Jersey region. With its branding and travel lifestyle expertise, Dana is viewed as just the agency to handle the assignment. |
2.1.06
Dana Named Agency of Record for Millennium Hotels and Resorts
Millennium Hotels and Resorts, the Singapore-based hotel group with 100 properties in 18 countries, has selected Dana Communications as its agency of record for the 14 hotels in its North American Region as well as its North American corporate marketing effort.
In the United States, Millennium manages the iconic Biltmore Hotel in Los Angeles as well as three hotels in New York, hotels in Boston and Chicago and resorts in leisure destinations such as Boulder and Scottsdale. Dana will work on integrated marketing for Millennium, ranging from web and interactive work through branding, advertising, direct mail and collateral. With its deep experience in hospitality marketing, Dana will offer innovative solutions to the properties, whose promotional needs vary from location to location.
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12.21.05
Dana Communications Receives Gold Award for Outstanding Performance in the Hospitality Advertising and Marketing Industry
Dana Communications has received eight awards, including a gold award, from the 2005 HSMAI (Hospitality Sales and Marketing Association International) Adrian Awards Competition for outstanding advertising and marketing communications work in the industry. The HSMAI Adrian Advertising Awards is the largest and most prestigious travel-related competition of its kind, recognizing the very best of hospitality and travel advertising, marketing materials, public relations and website design and development.
The Adrian Awards Competition has three levels of awards: gold, silver and bronze, issued in a range of categories. Dana Communications' "Carlyle Hotel Direct Mail' campaign for The Carlyle Hotel was recognized with a gold award, placing the campaign in the running for the Platinum and Best of Show awards. These awards will be announced at the Adrian Awards Gala on Monday, January 30, 2006 at the New York Marriott Marquis where the "Direct Mail" campaign will be on display and included in a multimedia presentation featuring the best in travel-related marketing. Only 89 other entries out of nearly 1200 received gold awards.
Additionally, three of Dana's entries were recognized with silver awards, including the 'On Your Way' campaign for Jones Lang LaSalle Americas, a brochure series created for The Palace at Somerset Park and a catering kit for the National Conference Center. Dana also received four bronze awards for the "Fairmont Famous Program" created for Fairmont Hotels and Resorts, the Hudson Theatre brochure for Millennium Broadway Hotel, the West Belmont Place invitation for the National Conference Center and elevator posters for the National Conference Center.
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12.1.05
Dana Creates New Campaign for Callaway Gardens
Shortly after Callaway Gardens, a resort near Atlanta, appointed Dana Communications as agency of record, Dana devised a comprehensive brand position to highlight Callaway Gardens’ unique selling point—their world-class gardens. The new campaign incorporates the vibrant beauty of their gardens into every execution. The concept is rolled out over different target audiences such as golf, weddings, and meetings—always highlighting how the presence of the gardens impacts the experience for each target audience. The new multimedia campaign includes print ads, television, radio, direct mail, email and outdoor. See the new campaign. |
10.26.05
Dana Communications Wins Prestigious MarCom Creative Gold Award For Grand Central Terminal Campaign
Dana Communications has received a Gold Award in the MarCom Creative Awards 2005 competition for the Grand Central Terminal "On Your Way" ad campaign. The "On Your Way" campaign is a series of lifestyle ads, used for a variety of executions including retail, dining, food market, tourism and events. The campaign is aimed at commuters, local residents and tourists to increase awareness of and drive business to the specialty stores, restaurants, market and special events in the Terminal. In turn, it makes the Terminal a desirable location for prospective tenants to lease space.
The MarCom Creative Awards is an international competition for marketing and communication professionals involved in the concept, writing and design of marketing and communication programs for print, visual and audio materials. This year there were 4,613 entrants internationally from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops and freelancers.
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9.6.05
Dana Communications Selected by Callaway Gardens as Agency of Record
Callaway Gardens, an award-winning, 13,000-acre destination, featuring gardens, a resort, preserve and residential community located in the southernmost foothills of the Appalachian Mountains, in Pine Mountain, Georgia, has selected Dana Communications as its agency of record.
Callaway Gardens, a man-made landscape, is a wholesome family resort environment in a unique natural setting where all may find beauty, relaxation, inspiration and a better understanding of the living world. For more than 50 years, it has been a favorite vacation destination and getaway for millions of visitors. It's a convenient drive only 60 minutes southwest of Atlanta and 30 minutes north of Columbus, Georgia.
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4.14.05
Bob Prewitt, Dana Communications Partner, Honored with IACC's Mel Hosansky Award for Distinguished Service in the Meeting Industry
At the International Association of Conference Centers' 24th Annual Conference, Bob Prewitt, a founding and current partner of Dana Communications, was presented with IACC's highest honor, the Mel Hosansky Award for Distinguished Service. The award is bestowed annually by IACC's Board of Directors to recognize outstanding service to the organization and the conference center industry.
"We are pleased to add Bob's name to the list of industry giants who have received this award. Bob has rendered outstanding service to IACC and the conference center industry for 15 years," says Tom Bolman, CAE, IACC Executive Vice President.
First presented at the 1985 Annual Conference to Mel Hosansky, the Distinguished Service Award is given to an individual for exceptional, dedicated service in the meetings industry. Bob Prewitt has served as IACC's Marketing Counsel for a decade now and has been instrumental in setting universal criteria for productive meeting environments and the conference center concept. He regularly speaks on sales and marketing topics at hospitality industry meetings and his work has received numerous awards from Hospitality Sales and Marketing Association International.
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1.25.05
Dana Communications Receives Four Awards for Outstanding Performance in the Hospitality Advertising and Marketing Industry
Dana Communications has received four awards from the 2004 HSMAI (Hospitality Sales and Marketing Association International) Adrian Awards Competition for outstanding advertising and marketing communications work in the industry. The HSMAI Adrian Advertising Awards is the largest and most prestigious travel-related awards competition of its kind in the world. These awards recognize the very best of hospitality and travel advertising, marketing materials, public relations and website design and development.
The Adrian Awards Competition has three levels of awards: gold, silver and bronze, issued in a range of categories. Two of Dana Communications’ entries were recognized with silver awards, including a business development brochure created for ARAMARK Harrison Lodging and an ad campaign for Hilton Short Hills. In 2004, Dana launched the new campaign, “Escape Every Day,” for Hilton Short Hills to support the hotel’s dining, catering and entertainment venues. Furthermore, Dana received two bronze awards for the new Hotel Gansevoort’s leisure ad as well as the Washington Duke Inn’s pre-opening sales brochure.
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12.8.04
Dana Communications Appoints New Principals As a Result of Agency’s Recent Expansion and Expectations for Continued Growth
Dana Communications has announced the addition of four partners to their team of executive-level, marketing professionals. Existing partners, Thos Paine, Bob Prewitt and Gene Underwood announced that Mark D’Amico, Lynn Kaniper, Jared Zech and Tracy Stottler have been appointed as Dana Communications’ “next generation” of partners. “Dana Communications is forward-thinking and forward moving,” says Gene Underwood. “These individuals are looking up and with vision for the future to bring Dana to the next level of growth, development and client service.”
Mark D’Amico, Dana’s Media Director since 1994, has 14 years experience in media planning, strategy and negotiation. Mark currently directs all of Dana Communications’ media buys, working with the buyers to deliver the most for clients such as ARAMARK Harrison Lodging, Berlitz International and Swissötel.
Creative Director, Lynn Kaniper, has over 15 years experience in design and art direction. She acquired comprehensive experience at several well-known agencies in the Philadelphia and Mercer County areas before joining Dana. Her many award-winning advertising and promotional campaigns exemplify her talent for combining solid marketing strategies with creative and impactful design elements. Lynn also uses her talents to orchestrate photo shoots that highlight her clients' products to their best advantage.
Jared Zech, the Account Supervisor for Dana Communications’ New York office, services a wide variety of clients including Grand Central Terminal, Fairmont Hotels & Resorts and the Jacob Javits Convention Center. Jared is well versed in many areas of marketing communications, but his real passion is the challenge of strategic planning and using marketing theory to develop strategic plans and effective marketing tactics for his clients.
Tracy Stottler, the Account Supervisor for Dana’s North Carolina office, handles a broad range of clients including ARAMARK Harrison Lodging with over 50 Conference Centers nationwide, Ocean Hammock Resort and the Washington Duke Inn. With over 15 years experience in account management, Tracy's key strength is structuring targeted marketing and communications strategies that lead to successful creative and media solutions. She specializes in direct mail, identifying resources, procuring targeted lists and ensuring cost-effective mailing techniques.
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