Danalytics

Dana offers a range of analytics products to support our clients’ needs, including:

dana | GPS™—Planning Process
dana | Brand Clustering—Identity and Brand Development
dana | Bullseye™—Meeting Profiling and Targeting
dana | Mining—Consumer Profiling and Targeting
dana | ROI—Tracking and Evaluation

Many marketing efforts fall short because they do not address the translation of prospect data into useful marketing information. Our analytics services begin with a clear understanding of your customers and their buying habits. By extracting, warehousing, analyzing and implementing the data, Dana can provide you with comprehensive programs based on real information, which enables us to:

Measure—cost per lead, cost per sale, sales cycle
Target—high-potential prospect markets with precision accuracy
Communicate—with tailored creative to specific audiences for greater effectiveness
Drive Action—to special offers, regional events, referral business, open houses
Drive Profit—through lower cost per lead, lower cost per sale and shorter sales cycles

At Dana, we pride ourselves on not being married to any one idea or approach. We are, however, committed to success. So as the plan unfolds, we adjust our marketing spend and focus to those areas that are providing us with the greatest ROI.

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