About
Who We Aren’t
Here at Dana, Who We Are could fill a whole website. But when you’d rather be the leader of the pack than simply play follow-the-leader, you find that the things you are not are what set you apart.
We aren’t some upstart agency trying to woo you with “me too.” To that, we say, “no, thanks. ” Call it maturity, or call it creative license. Dana test-drives new ideas every day, and we’re always amazed at the places they take us.
We aren’t big on false flattery and empty promises. We tell it like it is — the good, the bad and the painful — so you’re guaranteed the most bang for your bucks. Scrutinizing your past and present to fashion a profitable future, we follow strategies through to produce the most marketing power.
We aren’t in the business of boring. After years of working with world-class brands, you’d think that we’d be too busy resting on our laurels to keep raising the bar. And yet we still do.
We aren’t reactive. We’re proactive. It’s our job to provide you with fresh ideas, new technology opportunities for reaching your clients and up-to-date communications on where you should be in the marketplace. Never miss out: it’s standard operating procedure.
We aren’t complete without YOU. Begin a journey to Dream. Define. Discover. Deliver! with Dana Communications, the ultimate travel companion in the world of communications and marketing.
Directors
We’re not a vanishing act.
At some agencies, the senior people show up for the pitch, then—poof!—they seem to disappear into thin air. Not at Dana. Our directors, who collectively boast over 120 years of experience, are the time- and trial-tested tour guides on your journey to success.
Each of our clients is assigned at least one senior account person, so you’ll always have our directors to rely on. Clear communication and continuity are critical to managing accounts and preserving brands. When an agency fails to embrace this mentality, the opportunities to strengthen awareness get lost in the shuffle—and so do you.
And we’re not a solo act either.
We believe in the power of great minds working together—listening, collaborating and delivering results that make a difference. We’re not impressed by agencies sporting more flash than substance, or more ego than experience, and we doubt you are either. Our directors, and the teams behind them, are more focused on getting down to business than stealing the show.
Our directors have a few more choice words for you. Go on—click through the team and introduce yourself
Director Bios
robert prewitt, president
If there is someone he doesn’t know or someplace he’s never been, we would be astounded. Bob cares, he listens, and he believes that relationships are vital to marketing success. He is the face of Dana, and he knows the perfect wine pairing for Spam and Cheez Whiz sandwiches.
What’s more, Bob brings to the table priceless knowledge from working with hundreds of hotels, resorts, golf clubs and conference centers. A recipient of the Mel Hosansky Award for Distinguished Service from the International Association of Conference Centers, Bob also advises the Convention Industry Council and the Society of Wine Educators.
lynn kaniper, creative director
Agency partner, Supermom and the creative team’s coach and loudest cheerleader—all rolled into one. She has fingers on the pulse of everything Dana-related and, at the same time, thinks on her feet for every client. Where would we be without her?
Lynn personifies the passion, talents and dedication that Dana brings to each project. She merges fresh marketing tactics with her designer’s eye to produce outstanding, award-winning work for clients. Lynn’s high standards and unflinching work ethic inspire her teams to go above, beyond and anywhere else she tells us to.
mark d’amico, media director
Online, offline. On the slopes or off to a face-to-face with a client. Mark’s strategy is to plan every move with Double Black Diamond precision. The Digital Revolution continues to transform advertising at a dizzying pace, and Mark makes sure we balance the best of both traditional and interactive opportunities for the ultimate ROI.
As one of Dana’s partners, Mark lends invaluable media and marketing experience, plus years-long relationships with travel and hospitality media. He’s been known to pinch a penny until it bleeds, so clients never waste one cent of a media buy.
tracy stottler, executive director
East to west, north to south, Tracy brings her marketing know-how to clients across the country. No matter the direction taken, this dynamic account supervisor makes the trains run on time. And this transplanted Jersey girl also brings Southern hospitality to the services she provides as head of Dana’s southeast office.
For Tracy’s accounts, partnership is key. Once she puts a strategy into place, she continually reviews the plan with her clients to ensure it’s accomplishing its objectives—all while motivating Dana’s creative, media and interactive teams to deliver superior results—on budget, on time, every time.
bethany diddle, director of account service
When it comes to branding, Bethany believes that the answers are already there...all you have to do is listen. By lending an attentive ear and an open mind to her clients (and the world), she is able to extract authentic points of differentiation that capture the heart and soul of each brand and meaningfully connect with audiences.
Bethany backs up her strategic aptitude with keen organization and a consultative approach to accound management. Nothing makes her happier than providing unique insight as it relates to her clients’ communications objectives. And as someone who’s traveled to 37 states and 10 countries, she truly understands the meaning of “travel and hospitality.”
jeff gurtman, vice president of strategy and analytics
Innovative, creative, intuitive, professional. That’s Jeff, Dana’s Vice President, Strategy. Jeff’s exceptional technical and business strategy experience stems from his 9+ years in the field. Sales and media savvy, he is known for creating solutions antechnical applications that repeatedly reinforce brand excellence with hospitality clients.
Jeff’s resourcefulness and adaptive nature in diverse work environments make him an asset to Dana colleagues and clients alike. With his strategic planning, new business development and team-building know-how as the compass, Dana can determine the when, where and how in order to safely guide clients through uncharted waters.